Brand Marketing Manager

General Description

CURATE GROUP

Apply (by clicking the relevant button) after checking through all the related job information below.

Role: Brand and Marketing Manager

Reports to: Global GM – Lumos

Location: London, hybrid (3:2)

COMPANY OVERVIEW

Curate Group is a dynamic events and experiences company, creating unforgettable moments that bring people together. We specialise in unique, high-quality live events from large scale festivals, immersive concerts, cultural experiences and corporate events partnering with some of the world’s most exciting brands.

Our mission is to bring people together for fun, connection and moments that last. As a growing business, we value curiosity, collaboration and a people-first approach, giving our team the freedom and support to innovate and thrive.

One of our core brands, Lumos Experiences, is one of the most distinctive live entertainment concepts, creating atmospheric candlelit concerts that transform unexpected spaces into something genuinely magical. We’re growing fast, running multiple shows per week across new cities and countries and we’re looking for a senior marketing leader to own that growth.

This is a rare opportunity to take full strategic ownership of a brand that people genuinely love. You’ll help shape how Lumos shows up across every channel and market, from campaign planning and paid media to brand storytelling and email with real commercial responsibility and the freedom to do your best work.

If you’re a senior marketer who’s energised by scale, obsessed with quality and wants to see the direct impact of your work, this role would be a great fit for you.

KEY RESPONSIBILITIES
Marketing Strategy and Business Growth

• Own the overall marketing strategy across all markets and hubs
• Identify and pursue growth opportunities across countries and cities
• Align all marketing activity with our aggressive scaling goals
• Ensure every initiative is sales-driven and tied to measurable performance outcomes

Brand and Positioning

• Define, maintain and evolve our brand identity, voice and guidelines
• Lead brand storytelling and ensure consistency across all channels and markets
• Build and nurture a strong community and family feel with our customer base

Campaign Management and Partnerships

• Lead major seasonal and moment-based campaigns (for example Christmas, Mother’s Day etc)
• Develop and execute high-impact campaigns that drive engagement and ticket sales
• Collaborate with the Partnerships team to create distinctive brand experiences
• Strengthen and expand our partnerships portfolio, including private hires

Paid Media and Content Direction

• Oversee ads strategy across all platforms, with ownership of creative quality and sign-off
• Direct overall content strategy, what we say, how we say it and where
• Manage and actively optimise media campaigns, particularly on show days
• Ensure paid media assets meet brand standards before going live

Data, Performance and Optimisation

• Work closely with the Paid Ads team to develop and deliver high-performing content
• Analyse campaign data and performance metrics across all channels
• Use insights to make informed, data-driven marketing decisions
• Continuously refine strategy based on learnings and results

Email, Organic and Operational Marketing

• Drive organic promotion across relevant channels and audiences
• Brief and schedule external partners well in advance, ensuring quality output during high-demand periods

Commercial and Product Marketing

• Maintain a strong understanding of our e-commerce landscape and customer journey
• Align marketing efforts with revenue targets and conversion optimisation
• Drive marketing for new Lumos products and support launch strategy for the wider team
• Brief and schedule external partners effectively, particularly during high-demand periods
• Independently manage the day-to-day marketing operation
• Own accountability for creative performance across high-spend paid channels

WHAT WE’RE LOOKING FOR

• Demonstrable experience in a senior marketing role, ideally spanning brand, campaigns and paid media
• Proven track record of owning and improving paid media performance across platforms (Meta, xwzovoh Google, TikTok etc.)
• Strong creative direction capability, able to brief, review and sign off ad assets to a high standard
• Experience managing and briefing external creative and media partners
• Confident with marketing analytics tools and performance data
• Hands‑on experience running email marketing campaigns, including segmented targeting
• Background in live events, entertainment or consumer‑facing brands is a strong plus
• Highly proactive, you plan ahead and don’t wait to be asked
• High standards, you care deeply about quality and brand consistency

WHAT WE OFFER

• A competitive salary, depending on experience
• Access to our annual performance based bonus scheme
• 28 days annual leave, including bank and other public holidays
• Additional annual leave days are given around Christmas and New Year
• An extra day of annual leave gifted for each year of service (up to an additional 3 days)
• Your Birthday off (or a day of your choice that month if it falls on a weekend)
• A flexible hybrid‑working policy, with beautiful offices in Chancery Lane, Central London
• Enhanced maternity leave policies
• Employee pension
• Significant opportunities for personal growth and career progression as the business scales
• Complimentary access to our full range of events and concerts for family and friends