Communications Marketing Manager

General Description

Benjamin Moore is a leading North American decorative paint brand known for the beauty of its colours and high-quality paint products. It is the number 1 paint brand for independent retailers, interior designers, and premium professional painters. The brand has established this position through beautiful colour palettes, industry-leading colour tools and services, and unrivalled product quality.

The information below covers the role requirements, expected candidate experience, and accompanying qualifications.

The Benjamin Moore brand was launched in the UK in September 2015 by Shaw Paints Ltd. In 2020, Benjamin Moore acquired this business to form Benjamin Moore UK. The founders and directors of Shaw Paints Ltd have over 40 combined years of experience in the paint industry.

In the UK, Benjamin Moore is distributed through a growing network of independent retailers and company-owned high-street showrooms, as well as via our online store and direct-to-site deliveries. Join us and be part of a brand that inspires creativity, innovation, and passion in support of locally owned stores around the world. To find out more about Benjamin Moore, visit Communications Marketing Manager will be responsible for overseeing and delivering the annual communications plan to our target end-users across a range of touch points. This role involves working with agency partners and our US colleagues to ensure alignment to our global brand communications strategy as well as local UK business goals. The role includes content development, media strategy and planning, community engagement management and e-commerce optimisation. The Communications Marketing Manager will work closely with cross-functional teams within the UK and US businesses.

Responsibilities

• Work collaboratively with the Marketing Director and external agencies to develop annual paid media, PR, search and social media strategies and lead the execution and day-to-day implementation of all related marketing plans.
• Partner with agencies and creative team to develop optimised print, digital and social content for deployment across paid, organic and retailer channels.
• Lead content and user experience development for website to deliver brand experience, store footfall and e-commerce goals.
• Work closely with agency partners to deliver influencer marketing initiatives.
• Lead social media community management activities.
• Manage marketing budgets and track KPIs across all initiatives.
• Lead end-user market research programmes as required.
• Stay up-to-date with market trends, customer needs and competitor activities.
• Support the wider marketing team with marketing and business planning.

Qualifications

• Minimum of 6 years’ work experience in Marketing, specifically with experience in communications, business, digital marketing, e-commerce, or related field.
• Bachelor’s degree preferred, or relevant industry business experience.
• Strong attention to detail with accuracy and consistency; strong organisational skills; ability to manage multiple projects while delivering on time and within budget.
• Maintains a professional demeanor and appearance at all times.
• Excellent interpersonal skills for interactions within the marketing function, within the company, and with external agencies and customers.
• Thrives in a collaborative team environment while managing projects to a timeline.
• Demonstrates strong written, presentation and oral communication skills across various levels of the business.
• Passion for continuous learning, tracking KPIs and understanding customer insights to inform planning and execution.
• Demonstrates flexibility for changing priorities with a sense of urgency. xwzovoh
• Ability to travel, as needed, to visit retailers and end-users, attend events (including evenings and weekends) throughout the UK. Travel is approximately 10%.
• Proficient in Microsoft Office including Outlook, Excel, PowerPoint, and MS Word.