Marketing & Communications Manager (Public Sector)

General Description

Position Description

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At CGI, you will play a pivotal role in shaping how we engage, influence, and grow within the UK public sector. As a senior marketing partner, you will translate business strategy into insight‑led, high‑impact marketing and communications that strengthen our position across government and public safety. Your work will directly contribute to pipeline growth, competitive win rates, and long‑term client partnerships, while reinforcing CGI’s reputation as a trusted, delivery‑focused partner.

This is a hybrid position in London.

Responsibilities

• Lead the development and execution of integrated marketing and communications plans for a defined Public Sector Business Unit, aligning activity to commercial priorities, procurement frameworks, and policy direction.
• Take ownership of delivering measurable impact across pipeline growth, win‑rate improvement, and strategic account expansion, ensuring all activity is insight‑led, targeted, and commercially focused.
• Act as a trusted partner to business stakeholders, influencing positioning, strengthening competitive differentiation, and ensuring CGI presents a consistent, credible voice across government and public safety markets.
• Collaborate across business development, bid teams, and Government Relations to enable effective market engagement, while continuously optimising performance through data, insight, and disciplined planning.
• Ensure all communications are compliant, reputationally sound, and aligned to CGI’s standards in a highly regulated environment.
• Lead & deliver integrated marketing plans aligned to public sector growth objectives.
• Drive & optimise pipeline development, win rates, and framework positioning.
• Shape & influence messaging, positioning, and go‑to‑market strategies.
• Support & enable bid teams with compelling, differentiated marketing content.
• Align & integrate activity with Government Relations and stakeholder priorities.
• Develop & execute thought leadership and sector‑focused campaigns.
• Monitor & improve performance through data‑driven insights and ROI tracking.
• Collaborate & coordinate across teams to ensure consistent, high‑impact delivery.

Qualifications

• Strong experience in B2B marketing within public sector or regulated environments, with a proven ability to support commercial growth in complex, framework‑driven markets.
• Solid understanding of public sector policy, procurement, and stakeholder dynamics.
• Ability to influence senior stakeholders and operate effectively within a matrix organisation.
• Significant experience in public sector, government, or regulated industry marketing.
• Strong understanding of procurement frameworks and policy landscape.
• Proven ability to contribute to pipeline growth, win rates, and revenue outcomes.
• Experience working with bid teams and business development in competitive environments.
• Strong stakeholder management and influencing skills within matrix organisations.
• Ability to translate insight into clear, compelling marketing strategies and messaging.
• Commercially focused with strong analytical and performance optimisation skills.

Benefits

• Competitive salary, excellent pension, private healthcare.
• Share scheme (3.5% + 3.5% matching) positioning you as a CGI Partner. xwzovoh
• Hybrid working arrangement in London.