Sales Director

General Description

Sales Director – Grounds Maintenance & Landscaping

Have you got what it takes to succeed The following information should be read carefully by all candidates.

UK | Executive Leadership Role

A market-leading, private equity–backed grounds care and landscaping services business is seeking an experienced Sales Director to lead and scale its national commercial growth strategy.

This is a critical leadership role within a high-performing, acquisitive organisation operating across commercial, public sector, education, and specialist outdoor environments.

The Opportunity

You will own and drive the end-to-end sales and business development function, building a scalable, professional sales engine aligned to ambitious growth targets and an active M&A strategy.

Reporting directly to the executive leadership team and PE sponsors, you will play a central role in shaping the company’s next phase of growth.

Key Responsibilities

• Develop and execute the national sales and growth strategy across grounds maintenance and landscaping services
• Lead, mentor and scale a high-performing sales and bid team
• Drive major contract wins across commercial, local authority, education, healthcare and infrastructure sectors
• Strengthen key client relationships and framework agreements
• Professionalise sales processes, pricing discipline and pipeline management
• Partner closely with Operations to ensure commercially sound, deliverable contracts
• Act as a visible senior leader internally and externally within the market

Candidate Profile

• Proven senior sales leadership experience within grounds maintenance, landscaping, or related outdoor services
• Strong track record of winning and managing large, multi-site or national contracts
• Experience operating in a PE-backed, growth-oriented environment (or comparable high-accountability setting)
• Commercially astute, data-driven and comfortable presenting to boards and investors
• Inspirational xwzovoh leader with the ability to build scalable teams and processes
• UK market expertise and strong sector relationships essential

Package

• Base salary: £150,000 – £200,000 (dependent on experience)
• Attractive performance-based bonus
• Meaningful equity / LTIP participation
• Executive benefits package

Why This Role?

• True board-level influence in a PE-backed platform business
• Clear value-creation agenda and exit horizon
• Opportunity to build a legacy sales function in a fragmented market
• Significant financial upside for the right leader