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Birstall Smithies

Sales Director /head of Marketing

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Location Watford, Hertfordshire
Job type Other
Publication date 15 April 2026
1 people applied for this job

General Description

QLM Search is partnering a specialist B2B and B2C ingredients/food group that is looking to appoint a Sales & Marketing Leader (number 1 Sales/Marketing position in the business unit) to support the divisions European MD. This a very broad position crossing both Sales and Marketing with more emphasis towards business development and is a key position supporting growth and development aligned to the businesses 3–5-year strategic vision.
Key Responsibilities

Manage new business development with targeted customers across the region
Report and utilise available tools for metrics, target customers, strategic customer plans and focussed geographical plans
Work with customers on associated promotional activities
Have a clear understanding of the customer and competitor landscape
Work closely with internal and external R&D teams for new products, launches and associated sales

Candidates must have proven experience in Business Development, Marketing (branding experience is aligned) as well as a strong understanding of Data and analytical tools. You could come from a B2B Ingredients, Food, FMCG/CPG background incorporating Business Development, Marketing (or branding). You will be naturally resilient, be experienced in working across categories with multiple products. You need strong knowledge of category management strategies across product ranges with a track record of driving growth through effective implementation. You will have excellent analytical and problem-solving skills, with the ability to analyse market trends and customer insights to identify new business opportunities through business development in the region.

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